Collaboration promotes a more competitive SEO Tool in market for a US company

Keywords: SEO analysis tool, two-year development, currently being on sale, spring, jQuary, US company

The Client

Based in US, the client is a SEO ( Search Engineer Optimization) related company provides a service of visibility of seo activities done on the web.

Business Needs

In the competitive seo service providing market, the client intends to reduce time to market and keep a leading position. Thus, they turned to Shinetech for co-development of their core SEO product.

Based on the situation and requirements of the client, Shinetech recommended  them to build a Mini ODC team. The benefit of this model is that the team has a small but flexible scale and the client can handle every phase of software development lifecycle with the minimum cost.

Technologies Related

The main technologies used in the application development include Java, Spring, jQuery, Amzon SQS, Facebook scribe.

The Collaboration

The cooperation started from June, 2009 and there is a small but stable team for development including two developers now in Qingdao—Wang Cheng & Wang Jiangchuan, among which Wang Cheng is the lead developer being responsible for communicating with the client in specific demands. Now one more developer is needed because of increasing business needs.

In the first two or three months, our team contacted with the client via GoToMeeting on Skype to display project iteration everyday and provide constructive suggestions and improvements based on the client’s feedback. With the project going on, there come new problems and requirements, and our developer(s) tried more rapidly iterations and frequently work overtime at the request of the client. And this year, the team keeps on communicating with the client from 10 pm to 12pm every night in order to find out the specific development demands. All of that ensures the project run smoothly.

We are glad to see the good sale …

The application is on the market, and hundreds of customers are currently using or incline to use this SEO service. Even some fortune 500 companies are also interested in it and probably going to have cooperation with our client in the future. Congratulations and we wish the client to continue the business success. 

Wang Cheng, the team leader, 6 years experiences in Java development.

Wang Cheng

“This project has potential to provide a new, convenient tool for web optimizing, as it has a bright prospect so far. In the development process, the team encounters many technical problems but solves it through applying various technologies eventually. This is a good opportunity for us to cultivate ourselves while making this seo product better.”